Years in review
2024 Annual Health Report
Trends, risks, and expert insight
Each year, we crunch the data from thousands of customers and the UK public to bring you our yearly roundup of health data and reports.
In 2024, shifting health trends reveal the UK’s most common risks and deficiencies — from low vitamin D to liver disease. Our experts break down the latest data, health predictions for 2025, and what you can do to stay ahead.
Trends and predictions
UK health in focus
2024 health trends - the UK's most abnormal biomarkers
Where do you sit on the nation’s most abnormal biomarkers list?
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Doctors’ 10 health predictions for 2025
What emerging health trends and innovations can we expect next year?
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Vitamin and mineral insights
Are you getting enough?
Older vs. younger — who is more at risk of low vitamin D?
Is your age group most at risk of vitamin D deficiency? We’ve looked at six years of da...
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Which magnesium supplement is best for you?
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Confused about magnesium? Here's how to pick the right supplement for you.
Health risks and stress
Men vs women
Are women more stressed than men?
The results are in. Who had higher cortisol levels in 2024 — men or women?
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5 reasons men are more at risk of liver disease – and what you can do about it
Twice as many men die from liver disease as women, but why is there such a difference?
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Read last year's report
Annual Health Report 2023
From how the cost-of-living crisis is affecting our health to the biomarkers that are most likely to be out of range, our 2023 health report is brimming with fascinating insights.